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Khaskhabar.com : Monday, 05 June 2023 4:14 PM
Lucknow. Lucknow University will soon set up a ‘Bharat Lab’ on its campus, which will enable faculty and students to exchange knowledge with experts from commerce and industry and learn about the consumer behavior of people in small towns. will provide an opportunity to Advertising agency Redifusion and LU ‘Bharat Lab’ have come together to launch India’s first Consumer Insights think tank, which aims to build cultural and consumer understanding about people, said Lucknow University (LU) spokesperson Durgesh Srivastava. have to provide.
Activities such as seminars, workshops, research projects, internships, field studies and similar initiatives will be carried out in the lab. The data collected will be applied to better-informed consumer insights in brands’ decision making.
Business Administration Head Professor Sangeeta Sahoo said, “Our ambition is to go deeper than just surveys and numbers in labs. We want to answer basic questions like what people like to eat, drink and see in small towns. How do people spend their free time? All will be studied and researched in this lab.
–IANS
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