Hindi NewsBusinessBournvita Controversy: Child Rights Body NCPCR Asks Mondelez To Withdraw Misleading Ads, Packaging And Labels
New Delhi3 days ago
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Bournvita is a product of American company Cadbury. In India it is manufactured by Mondelez International India Limited.
The National Commission for Protection of Child Rights (NCPCR) has sent a notice to Bournvita maker Mondelez International India Limited. In which it has been said that there is a complaint of this product having a lot of sugar (37.4 grams per 100 grams). There are also some elements that can harm the health of children. Therefore, the company should review and withdraw all misleading advertisements, packaging and labels of its product.
NCPCR sought response from the company in 7 days
NCPCR said that the company has failed to give correct information on its packaging about the ingredients used in Bournvita. The commission has asked the company to reply in detail in seven days.
Let us tell you that Bournvita is a product of American company Cadbury. In India it is manufactured by Mondelez International India Limited.
Copy of notice sent by NCPCR to Mondelez International India Limited.
What did NCPCR say in the notice?
As per FSSAI guidelines, products having sugar content of more than 10% of total energy (kcal) per 100 grams are required to display red color coding. The NCPCR said in the notice, “It is observed on the label of Bournvita that it contains ‘Maltodextrin’ and ‘Liquid Glucose’ along with sugar content which is much above the limit and it is necessary to mention it under ‘Added Sugars’.” According to the company’s label, Bournvita contains 37.4 grams of sugar per 100 grams, which is 15% of the total energy provided in each serving. According to the NCPCR, Bournvita also does not comply with the FSSAI’s advertising guidelines, under which it is necessary to mention on the packet what quantity is beneficial to be taken daily. The NCPCR has also emphasized in the notice that misleading advertisements Bournvita has also failed to comply with the guidelines of the Central Consumer Protection Authority for prevention. Bournvita’s ads also violate the guidelines on ‘Children Targeting Advertisements’. According to the notice, the child rights body has also asked FSSAI and CCPA chiefs to take necessary action. A think-tank working on nutrition policy had filed a complaint with the Department of Consumer Affairs under the Ministry of Consumer Affairs regarding the sugar content in Bournvita’s advertisements.
Influencer told Bournvita harmful
Bournvita, a 75-year-old brand, describes itself as a chocolate health drink. Recently a video was released by social media influencer Revant Himatsingka. His Instagram handle is by the name of ‘FoodFarmer’. On this, he reviewed Bournvita and called it harmful for health.
This video of Revanth went viral. Former cricketer Kirti Azad, actor R.K. Madhavan and Paresh Rawal also reacted. Kirti Azad had even said that after listening to this video, I would take the advice of my lawyer and file a case against the company.
In his video posted on April 1, Revanth had said that Cadbury is not a health company but a chocolate company. Revanth had claimed that ‘Colour (150C)’, one of Bournvita’s ingredients, can cause cancer and also reduce immunity. They also said that as per the ingredients label of Bournvita, they contain 50 grams of sugar per 100 grams.
Revanth had further said in the video, ‘I would request the parents to please stop making your children addicted to these products. I also request the government to take action against these false claims.
Bournvita had sent a legal notice to the influencer
After this video went viral, Bournvita maker Cadbury sent a legal notice to Rewant Himatsingka. Mondelez is a subsidiary of Cadbury. After this, Revanth apologized to the company while sharing a post on his Instagram account. In his post, Revanth wrote that he has deleted the video after receiving a legal notice from Cadbury.
Bournvita had issued a statement clarifying
After Revanth’s video went viral, Bournvita released a statement on its official Twitter account. In the statement, the company wrote that it contains nutrients like Vitamin A, C, D, Iron, Zinc, Copper and Selenium, which help in increasing immunity. The company wrote that these have been a part of our formulation for many years (even before the Kovid era).
The company was criticized for sending a notice to the influencer
After Mondelez sent a legal notice to the influencer, users on social media started criticizing the company. Many people also said that the company is trying to intimidate the influencer. After this many doctors and nutrition experts also supported Revanth.
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