Jaipur. Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up, the No. 1 pick-up brand in India, today launched its all-new Bolero MaXX Pik-Up range. Starting at a price of Rs 7.85 lakh (ex-showroom), the all-new Bolero Max Pik-Up range is designed to offer customers and operators a wealth of features and performance at an affordable price point.
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Lighter, more compact and versatile, the all-new Bolero Max Pik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and driving experience. It also includes smart engineering, proving to be more profitable than ever.
The new Bolero Max Pik-Up range can be booked with a minimum downpayment of Rs 24,999. Mahindra has also introduced attractive finance schemes for easy purchase and ownership experience.
The all-new Bolero Max pick-up range promises to be a game changer with a new platform, while it has been priced similar to the Bolero DNA. It carries forward the same reputation and strength of Mahindra vehicles that offer strength, reliability, low maintenance cost and good resale value. It also retains the timeless and minimalist design of the Bolero that has dominated urban roads and highways across the country.
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Vijay Nakra, President, Automotive Division, M&M said, “As a company deeply committed to the ‘Make in India’ initiative, we take immense pride in creating products that are not only customer centric but also contribute to India’s economic growth. It also reflects our commitment. At Mahindra, we constantly strive to enrich the lives of our customers, by offering them versatile vehicles that drive growth and prosperity. The all-new Bolero Max Pik-Up range offers state-of-the-art features, unmatched power, maximum payload capacity and high mileage, promising that every journey will be productive and fatigue-free for the drivers. It really is the best option for anyone looking for a great vehicle. With this product series, we are delighted to showcase Mahindra’s unwavering commitment to deliver unparalleled value to customers and set new benchmarks of excellence in the pick-up segment.
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President of Automotive Technology and Product Development at M&M, R. Velusamy said, “Three years of continuous innovative work by a dedicated team of engineers at Mahindra Research Valley has resulted in the development of an innovative and versatile platform that underpins the all-new Bolero Maxpick-up range . The real success is that we are offering two product lines of products of different cargo length and payload capacity ranging from 1.3 ton to 2 ton. This way efficiency and productivity can be maximized, along with the option of diesel and CNG. We have significantly upgraded the M2DI engine for this application, increasing torque and power to meet payloads of up to 2 tonnes, while offering impressive fuel efficiency. Also, we have integrated car-like IMAX connectivity technology, which is a first in its segment. Combining all these great features, the new Bolero Max Pikup range enhances the driving experience for our customers while enhancing their productivity and earning potential.”
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Some of the range-wide highlights of the all-new Bolero Maxx Pik-Up range:
• All new m2DI engine for better proven mileage and performance
• CMVR Certified D$2 Seating
• Height-adjustable driver seats for comfort
• OEM fitted connected vehicle solutions – iMAX Connected solution for Fleet Management
• Higher payload capacity 2 Ton with cargo bed up to 3050 mm for better load carrying capacity
• All new cabin exteriors and interiors
• Safe Light Turn for better visibility on the road
• Service at 20,000 kms
• Wider wheel track
• Wider cargo for more cargo
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Key Variant Features
Bolero Max Pik-Up HD 2.0L
• Ready to gallop over rough terrain like rural and hilly areas
• Segment-in-segment cargo bed length of 3050 mm and payload of 2 tonnes makes it a segment leader in loading capacity
• New 2-tonne offering caters to the entry level LCV segment
• Strong chassis and strong body
• Best-in-segment 7R16 tires ensure stability and prevent wear and tear during loading
• Suitable for demanding jobs such as construction, agriculture and fishing, making it the ideal vehicle for heavy-duty deliveries.
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