Prime Minister Narendra Modi’s radio program ‘Mann Ki Baat’ is about to complete 100 episodes. A conclave is also being organized on the same theme, in which many big leaders and celebrities participated. Now a research report has revealed that this program has increased the reach of the central government among the common people, especially the youth, women and farmers. Sanitation, development, water conservation and development have been important issues of this programme.
This research has been done by the Institute for Competitiveness (IFC) in partnership with Axis My India and Bill & Melinda Gates Foundation. It has been told in its report that through this program the common people were motivated to participate in the schemes that bring change. This had a good impact on the life of the country and its citizens. Those who brought change on the ground were felicitated at the event. In this report titled ‘Mann Ki Baat: A Decade of Reflections’, it has been said that people took action after listening to this program and supported the change.
For example, in 2019 Aditi Balbir started a business of affordable resorts working in the rural tourism sector. Madhav Bhatt Kullangalu built the lake in one of his farms in Karnataka. Due to this the level of water under the ground increased and the people got benefited. In 2022, Ramshankar Verma established a solar powered Ajan Mill in UP, which not only increased his income but also provided employment to the people around him.
Mann ki Baat has catalyzed community led action on sanitation, health, women’s economic empowerment and other issues linked to the Sustainable Development Goals. Congratulations @narendramodi on the 100th episode. https://t.co/yg1Di2srjE
— Bill Gates (@BillGates) April 29, 2023
The research report states that ‘Mann Ki Baat’ inspires people to contribute to social change. All ‘Mann Ki Baat’ episodes from 2014-23 were reviewed during this research. PM Modi used words like ‘India’, ‘Indians’ and ‘citizens’ many times, due to which everyone started feeling connected with the program. Startups and small businessmen were encouraged by this. In this, the good works being done by the common people were also discussed.