Bollywood megastar Amitabh Bachchan has filed a petition in the Delhi High Court alleging that many companies are using his name, voice and personality without his permission. And this incident has been happening for a long time. He wants publicity and personality rights in his favor. Being a famous public figure, Amitabh Bachchan does not want anyone to use his identity without his permission.
The people who are doing it should be controlled in the commercial industry. A lottery ad is running in the name of Amitabh Bachchan on the social media platform, where his photo is displayed on the promotional banner. Apart from this, there is also the logo of KBC on it. Many techniques have been adopted by someone to mislead people.
Senior Advocate Harish Salve is presenting the argument on behalf of Amitabh Bachchan. He told Justice Chawla that the personality rights of my client were being violated. He wants that his name, voice and personality should not be used in any ad. Due to which his image gets spoiled.