Rasna, today this name does not need any recognition. Not only in India but in many countries of the world, it is working to relieve people from the heat. Its founder and chairman Areez Pirojshaw Khambatta, who gave recognition to Rasna, passed away on Saturday, the information of which was shared by the company. But do you know how the idea of Rasna came about and how it became so famous today?
started in the 70s
Rasna founder Ariz Khambatta breathed his last at the age of 85. He was also the chairman of Benevolent Trust and Rasna Foundation. Khambatta had prepared a plan to provide affordable soft drinks in the 1970s and introduced a ready-to-serve soft drink in Ahmedabad. This orange flavored drink was named ‘Jaffe’. But in the beginning the product of Khambatta with this name was not able to earn any name. After this he made up his mind to change the name of his soft drink.
Rasna founder Ariz Khambata passes away
Changed name from ‘Jafe’ to ‘Rasna’
Research was done for years to change the name of Jaffe and finally Ariz Pirojshaw Khambatta got a new name. In the year 1979, he relaunched his soft drink and named it Rasna. After this, the speed that Rasna picked up took the company to great heights. The Khambatta family kept moving forward with this product with the aim that every person, whether rich or poor, could quench their thirst by purchasing it. Even today, Rasna is available in different rates starting from Re 1 pack.
Advertising played a big role in the success of Rasna.
Behind the success of Rasna, its advertisement, which was popular in the 80-90s, is believed to have contributed a lot. Its tagline was, ‘I Love You Rasna.’ The first Rasna girl to appear in this advertisement was Ankita Zaveri. However, after him many celebrities including Taruni Sachdeva and mega star Amitabh Bachchan appeared in its ad. Where this advertisement won the hearts of the people, it made Rasna famous in every household.
Rasna’s advertisement was very popular
Sales in 60 countries around the world
Rasna gained immense popularity in a very short span of time. Currently, this beverage brand is sold in 60 countries across the world. According to PTI, Rasna is now the world’s largest soft drink concentrate manufacturer. This is the reason why today Rasna has become a household name to get relief from the heat and taste.