Sainsbury’s needs to show clients the perfect methods to freeze meals as a way to scale back meals waste and get monetary savings by inviting them right into a walk-in freezer retailer.
The grocery store large is about to launch an idea retailer pop-up that seems like an unusual Sainsbury’s retailer from the skin, however is definitely a large walk-in freezer retailer.
Customers can be greeted by cabinets of frozen fruit and greens, dairy, meat, fish, and baked items, which can all be given away free of charge.
According to Sainsbury’s, the pop-up, which can open in London’s Boxpark in Shoreditch from 27 to twenty-eight September, will present guests “innovative ways” to freeze “unsuspecting” meals.
For instance, folks can be proven how they will combine wilting herbs into oil or water and freezing them into ice dice trays, which might be thrown straight into soups and stews.
The meals that can be accessible within the walk-in freezer retailer have been chosen from analysis that reveals the commonest edible objects that Britons throw away as they attain their use-by date.
These embody milk, eggs, bread, and onions, in addition to different generally wasted meals objects like bananas and herbs.
It comes as Britons search extra methods to save cash on groceries because the UK’s meals value inflation continues to rise.
At the top of August, figures from the British Retail Consortium and NielsenIQ confirmed that the worth of meals rose at its quickest fee since 2008.
The annual enhance in contemporary meals costs jumped to 10.5 per cent, with the most important value rises mirrored in merchandise like milk and margarine.
Sainsbury’s director of company duty and sustainability, Ruth Cranston, mentioned: “When people think about climate change, food waste often gets overlooked.
Sainsbury’s hopes to show people how to freeze food to reduce waste and save money
“Around a third of food produced for human consumption is lost or wasted and it contributes a whopping eight to 10 per cent of greenhouse gas emissions globally each year.
“That is why we are launching Sainsfreeze, to help customers try and combat food waste and learn handy hints and top tips along the way. Innovative freezing not only allows us to save food we would otherwise have thrown away, but also to buy reduced food close to its use-by date, saving even more money on the weekly grocery bill.”
Catherine David, director of collaboration and alter at meals waste charity WRAP, added: “This is an excellent and unique concept from Sainsbury’s. We need to look at our food storage and how we can ensure we waste as little as possible.
“Sainsfreeze will certainly help inform people about storing their food, and what unexpected items they’re able to freeze to guarantee less food is wasted.
“With food waste costing the average household with children around £730 a year, and particularly in the current climate as we’re all looking for ways to save money wherever we can, this is really going to help our food last longer. It would be great to see more of these rolled out across the country and reach more people.”