Tesla CEO Elon Musk once again took to Twitter on Sunday after terminating a $44 billion Twitter deal over the presence of fake accounts, questioning the way it is measuring its user base, dubbed “monetizable daily active users”. ‘ (MDAU). Twitter first used the term MDAU in 2019. It believes that monetizable DAUs, and related developments, are the best ways to measure success.
Monetizable DAUs are users who log into and access Twitter.com or on Twitter through our Twitter application on any given day and are able to show advertisements. Twitter says its MDAUs are not comparable to current disclosures from other companies, many of which share more detailed metrics, including people who are not seeing ads.
A follower asked Musk, “Twitter changed this to an active user and how it counts them about 3 years ago. Twitter developed a proprietary method that is not based on any standardized industry method. Since then Active users continue to grow.” Alex, a physics engineer who follows Musk, said, “What I see is that after 3 consecutive quarters of negative growth, Twitter has decided to create a new way to count active users, Detects positive growth.”
In the April-June period of this year, Twitter said it reached 237.8 million users, a significant increase (16.6 percent over the second quarter of the prior year) despite posting a net loss of $270 million in the second quarter. Is. According to the company, their goal was not to disclose the largest daily active user numbers that could.” Twitter CEO Parag Agarwal said in May that spam account suspensions were running at 500,000 a day.