New Delhi: Meta-owned WhatsApp has confirmed that it is running a cash-back campaign in India to attract more users to its digital payments service.
The company is offering cashback of Rs 11 up to three times by sending money to three different contacts through Unified Payments Interface (UPI) on WhatsApp. That is, the company is giving a cash-back of up to Rs 33 to a person.
“We are running a campaign offering cashback incentives in a phased manner to bring our users on the platform to pay on WhatsApp,” a company spokesperson told a news agency. He further added that we will continue to raise awareness about payments on WhatsApp as part of our massive efforts to bring the next 500 million Indians to the platform of digital payments.
According to WhatsApp, ‘If you qualify for the promotion, you will see a banner within the app, or a gift icon when sending money to an eligible recipient. Once selected, you can send money to any of your registered WhatsApp contacts and get Rs 11 cashback per successful transaction.
Google and Paytm have also offered cash-back to users to add more people to their respective platforms.
In addition, WhatsApp said it will offer cash-back for QR code payments, payments made on collection requests or payments made by entering the recipient’s UPI ID, as well as for payments on third-party online apps that use WhatsApp. will not Let us tell you that recently, the National Payments Corporation of India (NPCI) increased the limit of its payment service of WhatsApp users to 100 million. This is a positive signal, as it already has 400 million+ users in India who are taking advantage of the app every day for co-workers, friends and more.
first published:April 28, 2022, 11:51 a.m.