Mukesh Ambani Vs Jeff Bezos: Face to face once again, know what was the reason

New Delhi, April 22. Mukesh Ambani and Jeff Bezos, the world’s two giants, will once again be face to face. This time the battle of both is about India’s IPL cricket matches. The fierce battle for control over a bankrupt Indian retailer isn’t over yet, with two of the world’s billionaires now entering another battlefield. This time it is a cricket ground.

Petrochemicals and telecommunication tycoon Mukesh Ambani is looking to get the broadcast and streaming rights of the Indian Premier League through Reliance Industries Ltd. At the same time, Amazon chairman Jeff Bezos is also anxious to get the broadcast rights of the IPL. In this way a tough competition has arisen between the second and ninth richest person in the world. For the first time, the rights to broadcast matches on television and stream them online will be sold separately.

The broadcast rights of the Indian Premier League are currently with Star India (later bought by Disney). Earlier, the broadcast rights of IPL were with Sony from 2008-2017. Tenders have been issued for the media rights of IPL season 2023-2027. The e-auction for media rights will start from June 12. Winning this auction has become a question of prestige for both Reliance and Amazon. Amazon wants to enrich its Prime service by taking broadcast rights. Both these giants can also get a good competition from Walt Disney and Sony Pictures-G Entertainment Enterprises in this auction.

According to the information received, the auction of IPL media rights will start from June 12. There are likely to be stakes of $7 billion or more in this auction. The rights to show dozens of IPL matches between 2023 and 2027, livestreaming and broadcast rights in different regions will be decided by this auction.