Publish Date: | Fri, Apr 22, 2022 05:10 PM (IST)
Hungama’s Web 3.0 initiative Heftyverse is gearing up to take the next big step in the world of Metaverse. Taking a first step in its class, the brand has joined hands with one of Bollywood’s biggest superstars Ajay Devgn to launch Runway 34 game in the metaverse. The game, based on a theme woven around the much-awaited film which is set to release on April 29, was launched at an event in the presence of iconic actors Ajay and Hungama and Heftyverse founder Neeraj Roy.
This is the second announcement between Ajay Devgn and Heftiverse, which has announced to present the actor in an unprecedented Metaverse avatar. Earlier this March, Superstar Ajay stepped into this new universe as his character inspired by the OTT series ‘Rudra – The Is of Darkness’, which provided an intriguing entertaining experience to the users.
Available on HeftyVerse.xyz, the game will provide users with an immersive thrilling experience from start to finish. Bringing together cinema lovers and game enthusiasts, users will attempt to make a safe emergency landing with Ajay as the co-pilot.
As time slips out of hand, Ajay Devgn’s Vikrant Khanna character will be giving all the necessary instructions to the player. With tough challenges and difficult levels that prove to be difficult to play, this runaway game will raise the hearts of the users while playing with the same excitement as this movie does.
Along with the game, a plethora of digital collectibles related to the characters of Ajay Devgn, Amitabh Bachchan and Rakul Preet Singh in the film will be available as NFTs, paving the way for many more such interesting interactions to come. Heftyverse is delighted to establish a long-term association with DasmalBigIdea, agency partner of Ajay Devgn FFilmus through this partnership.
Commenting on the association, Neeraj Roy, Founder, Hungama and Heftiverse said, “The Metaverse is the new frontier of the Internet and an innovative way to connect with viewers and fans. This is a huge boon to the Indian film industry and it will change the way we experience cinematic cinema so far.
Ajay Devgan is counted amongst the most trusted actors in the industry, whose films are eagerly awaited by his fans across the globe. We hope fans enjoy this NFT game, engage with it and look forward to playing it as well as buying the many digitally collectibles available.”
Sharing his thoughts about the announcement, actor Ajay Devgn commented, “It’s wonderful to be back on the metaverse, that too with Hungama. It’s important to adapt to the times and be present on the mediums whose popularity is increasing day by day. – increasing day by day.With ‘Runway 34’ being so interesting and full of non-stop suspense, I am getting the same excitement as every gamer.
As part of an association that continues to create immersive real-life experiences for audiences around the world, I look forward to entertaining our fans in the Metaverse.” Take your gaming experience to the skies with playing Runway 34.
Posted By: Indicate Saktawat